It's funny... half my recent posts are "what have I been up to lately" as opposed to real menswear advice. I suppose it's a sad byproduct of putting my blog on the back burner for quite some time now. One quick menswear bit - Adidas is killing it right now with their Ultra Boosts and NMD products!
Either way, I figure it might be worth it to share with you what I have been working on, and why I've been so MIA.
Over the past eight months or so, after I shot my short film and submitted it to film festivals, I've been working on a project that I think will become a real business sometime in the near future. I've had a lot of creative projects over the years to quench my artistic thirst: this blog, my podcast, my short film... But I've never done anything like this - a true business venture.
Let me give you the whole spiel:
I feel like in the last several years, particularly in San Francisco, I've been seeing a trend of folks upgrading their everyday items. Whether it be their water bottles, watches, laptops, sunglasses, notebooks, etc., people are starting to care more about the quality and aesthetic of every physical item they possess.
Maybe it's because these things help match or elevate one's lifestyle and aesthetic. Maybe it's because people want their small everyday interactions with things to be pleasant and not purely utilitarian. Either way, something is happening in this space, and you don't have to just take my word for it - just look at the marketplace!
S'well water bottles are incredibly popular, but really what are they? Simply a well-designed water bottle that costs a cool $30-40 and keeps your drink cold. No added tech, frills, functionality... The same with Moleskine notebooks. What do they do better than other notebooks? Not much, but they do look better, have an air of quality around them, and feel great in the hand.